CRM (Salesforce.com) STRATEGY/ADMINISTRATION & PRODUCT MANAGEMENT

On-Site.com takes property management companies online with their screening, document management, electronic signature and marketing suite applications.  While engaged with some of their clients, I got involved in their user group which led to roles in product management as well as project management for some strategic initiatives at On-Site.com.  These projects included selection of a CRM system (Salesforce.com), a Contact Center and phone system.  I currently serve as strategic lead on Salesforce.com development and implementation as well as overseeing the product roadmap and development for the On-Site Marketing Suite.

 

The Bonnie J. Addario Lung Cancer Foundation is the first international collaborative entity of its kind, raising over $6m for lung cancer research.  The organization continues to grow and the need to scale its organization by streamlining communication and centralizing its database of patients and contributors became increasingly important.  With the Salesforce.com non-profit platform in place, I was invited to work on reviewing processes ands technology with a goal to streamline operations leading to configuration and future strategy using the Salesforce.com platform.

 

REAL ESTATE DEVELOPMENT & MARKETING

The Prado Group is a privately held investment group and development company based in San Francisco.  After acquiring new residential apartment complexes, I was employed to set up marketing infrastructure including domain names and information technology, content development and administration of a web based property management leasing operations and marketing application.  This also included developing digital assets, creating an infrastructure to enable on-line advertising and implementing tracking codes to monitor website and lead generation analytics.  Of particular interest was developing consistency in its online presentation while realizing efficiencies for the Prado Group Properties and the respective individual websites.  

Check out a few here:

              72 Gough           1008 Larkin            750 O'Farrell           1143 Taylor          1474 Sacramento      

 

Nob Hill Tower is a contemporary icon set apart from the more traditional accommodations on Nob Hill.  In 2008, the new owners, Prado Group, introduced executive short term apartments (min 30-days) with 24/7 doorman service, housekeeping and on-site garage parking.  The building is in the prestigious Nob Hill neighborhood with unsurpassed views of the Golden Gate Bridge and the city of San Francisco.  Immerse International built an integrated marketing infrastructure to support our marketing activities to generate qualified leads and secure client contracts.  We host unique events, initiate email campaigns and employ social media to engage with residents and organizations such as Consulates, multinational companies and corporate relocation specialists.  Posting ads on-line and in print and maintaining high organic search rankings is also closely managed.  In September 2011, Nob Hill Place, another corporate furnished apartment complex was acquired and very quickly merged with existing technology systems and marketing operations.  An additional domain name, The Suites on Nob Hill, was acquired to further strengthen online searches and make for a practical approach when placing online and printed ads for multiple corporate furnished properties.

 

 

 

FINE ART

Larry Yung Fine Art  Larry Yung is a reputable fine artist, designer and filmmaker.  His fine art has been featured at gallery showings in London, New York, Paris and Hong Kong.  He hired me to assist in his gallery representation, digital marketing activities and international art exhibits. This site presents his various collections.