International

The founder of Immerse International, Michael Richter, has experience with worldwide organizations such as Yahoo!, Turner Broadcasting, Ogilvy & Mather, Mediazone, MGM and News Corporation.  He was based in Asia for 10-years (1989-2000), worked extensively with Europe (2003-2005) and has led global teams from US-based corporate headquarters.  He also has experience with non-profit organizations such as the YMCA (Program Director and International Exchanges) and the Internet Home Alliance.  This broad and diverse background has resulted in a real-world perspective and an analytical and practical approach to operating local and global businesses.  

Project Highlights

Thunderbird, School of Global Management, MBA International Management '88

Elected EVP Asia Pacific Alumni Council and representative to Global Board (1996-2000).  "I have continued to work with alumni to encourage a connection to the school and raise funds.  I used video (click on above image) to capture the experience of an alumnus (me), which was ultimately incorporated into an email campaign.  The outcome was the participation of 50 alumni from around the world for a 20-year reunion at Thunderbird Campus.  This in turn led to the establishment of a class scholarship fund".

*Project Highlight* Setanta Sports (London, England & Dublin, Ireland & San Francisco, USA): I applied my experience with the technical and aesthetic aspects of visual communication design to develop an effective brand identity that would be sustainable as the company expanded its service areas globally.  To prepare for future international launches and meet stringent deadlines, I employed design teams in Hong Kong, South Africa and Australia, as well as coordinated with company stakeholders in the U.S. and Ireland.  The outcome was an engaging animated identity that was implemented both on-air, on-line and on schedule, and all within a four month period (click image at right for video identity).